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Collection Creative Direction
Creative direction from concept to campaign.
Credits
Art Director - Justine Prokupek
Stylist - Justine Prokupek & Courtney Volenec
Photography - Brandon Mckenna
Concepted the visual direction for new product collections, developing a cohesive look and feel across product photography and marketing assets. Directed the product groupings, styling, composition, and visual storytelling, then translated the concept into campaign-ready assets across multiple channels.
using graphics and photography to create end result **
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