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Collection Creative Direction

Creative direction from concept to campaign.

Credits

Art Director - Justine Prokupek

Stylist - Justine Prokupek & Courtney Volenec

Photography - Brandon Mckenna

Concepted the visual direction for new product collections, developing a cohesive look and feel across product photography and marketing assets. Directed the product groupings, styling, composition, and visual storytelling, then translated the concept into campaign-ready assets across multiple channels.

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using graphics and photography to create end result **

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